Importance of Brochure


by Umesh Bhadane

Posted on July 19, 2018

brochure design flyer designing artbuzz advertising

"If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger."
by Author - Jay Baer.

A Brochure is an informative and infographics paper document that can be called a template, pamphlet or leaflet, Catalog. Brochures are promotional documents, primarily used to introduce a company, organization, products or services and inform prospective customers or members of the public of the benefits. Brochure is one of the oldest tricks in the marketing. While digital Marketing strategies are dominating the modern marketing landscape, traditional techniques like the trusty sales brochure aren’t going anywhere.

Brochure create a hook to make customer read the information inside. A powerful brochure can educate its readers, convey good credibility and authority to the company, increase the target audience, and persuade consumers to take action. For many graphic designers, creating a quality brochure is a challenge. The brochure is one of the best ways to present your company. There are different brochure types, and every type has a different way to be designed. A well designed brochure is the best way to introduce your company to your potential customers.

A brochure three main key feature:

First Key Informative : a brochure is usually used to inform your potential customers with regards to your company. This information is related to your company presentation, a new product or service that your company offers, or a recent change in your company name, etc.

Second key Advertising : a brochure is really important as an advertising tool, which attractively allows you to promote one or more products or services. For further details this function will be analyzed in the section called Advertising aspect.

Third key Identification : a well-done brochure design allows you to maintain a same criterion through all your company brochures. If this criterion (sometimes called concept) is unified in all the brochure types, it will make your company to be recognized automatically. It will give to your company prestige and credibility.

If you plan for your company brochure.

* Decide brochure objective and function.

*Select one function informative, advertising or identification Check if those functions are in the brochure, even though one stands out and the others don’t.

*Choose the right brochure format based on its objective.

Why important

A marketing brochure is a printed piece of marketing collateral . Brochures are one of several print options companies can use as part of business or product promotion. This tool is especially important and useful for small businesses. A brochure often includes a tri-fold layout with page inserts or a booklet format. Big or small companies often use descriptive brochures designed by any professional print designing company of India as part of their marketing strategy. A brochure is especially helpful for small companies to generate business opportunities. Here are a few factors that will tell you why professional brochures are important for a business.

Brochures work well in combination with a media kit or promotional giveaway. The brochure gives a good overview of the company.Brochures offer much more room for company and product information than other print items, such as a newspaper or magazine ad or direct mail letter or postcard. Coupons with special deals and discounts are also commonly included, which may prompt immediate business.

The relatively low cost of producing brochures compared with other marketing options adds to their value for small businesses. A brochure also conveys a much deeper message than you can get across in more expensive television or print media ads.customers to take precautions when buying from an unknown online seller. To solve this problem of credibility, online businesses create best brochures design to hand out to customers.


Umesh Bhadane
Artbuzz Director

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