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Planting Goodness, One Delivery at a Time: Mamaearth Partners with Zepto to Kickstart 2025

As the clock strikes midnight and we step into 2025, resolutions of healthier, greener, and more mindful living take center stage. Echoing this spirit, Mamaearth, a beauty and personal care brand synonymous with sustainability, has joined hands with Zepto, the 10-minute delivery marvel, to make New Year’s resolutions not just aspirational, but actionable.  

Together, they’re championing the cause of a greener tomorrow through an initiative that plants a tree for every Mamaearth product ordered on Zepto. Aptly titled “Planting Goodness,” this campaign embodies a seamless blend of convenience and sustainability, encouraging eco-conscious choices with just a few taps on your smartphone.  

The Power of Small Actions for Big Impact 

Mamaearth’s commitment to sustainability isn’t new. Since launching the Plant Goodness initiative in 2020, the brand has been planting a tree for every order placed on its website and mobile app. With over 8,00,000 trees planted across India, Mamaearth continues to show how small, consistent actions can lead to monumental change.  

By partnering with Zepto, Mamaearth adds a layer of immediacy to its mission, marrying the brand’s ‘Goodness Inside’ philosophy with Zepto’s promise of quick, hassle-free delivery. 

At Mamaearth, we believe that small actions can create a big impact,” said Anuja Mishra, EVP and Chief Marketing Officer of Honasa Consumer. “This campaign is an extension of our Goodness Inside philosophy, encouraging consumers to join us in building a greener planet. Together, we are adding ‘Goodness’ to the beginning of 2025.”  

Reliving Childhood Memories in Under 10 Minutes

The campaign’s film strikes an emotional chord by taking viewers on a nostalgic journey of planting trees with loved ones as children a cherished memory for many. The idea is simple: just like those fond childhood moments, now you can contribute to the environment without leaving your home. Order your favorite Mamaearth products via Zepto, and in under 10 minutes, you’ve not only stocked up on sustainable self-care but also planted a tree on behalf of the planet.  

Chandan Mendiratta, Chief Brand and Culture Officer at Zepto, summed it up perfectly:  

“This partnership is all about making it super easy for Zepto users to do good while getting what they love. Quick, simple, and impactful—just the way we like it!”  

Convenience Meets Conscious Living

Zepto’s lightning-fast delivery model eliminates barriers to eco-conscious living, making sustainability not just a resolution, but a lifestyle. With the campaign running for a limited time, it’s an opportunity to seamlessly integrate sustainability into daily routines, starting with personal care essentials.  

A Green Start to 2025

Through this collaboration, Mamaearth and Zepto aim to make sustainability an integral part of everyday life. The campaign is a rallying cry for consumers to be part of a collective movement towards a greener planet—one small step at a time.  

Whether you’re resolving to make better choices this year or simply looking for quality products delivered quickly, this initiative invites you to do both. It’s a reminder that every small action, like ordering a product, can ripple out into meaningful change.  

Join the Movement

The Planting Goodness initiative, now turbocharged by Zepto, is a testament to how brands can come together to create lasting impact. So, why wait? Kickstart your New Year by being part of something bigger—because planting goodness has never been quicker or easier.  

Order your Mamaearth products via Zepto today and take your first step toward a greener tomorrow.  

Let’s make 2025 the year of sustainable choices, one tree at a time!

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